Should I create timely content or evergreen content?

The answer here is a definite…both! It’s important to have content addressing current events and new developments in your industry – that’s a great way to draw traffic to your site through social media and online searches. But it’s also important to create evergreen content that will continue to attract visitors for months and even years. Otherwise, your entire library of content will continually lose its relevancy within weeks of its publication.

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